In a world where sustainable seafood practices are more critical than ever, collaboration stands as a powerful tool for progress. We are thrilled to announce the partnership between two Horizon Europe-funded projects: VeriFish and Mr. GoodFish 3.0. Both initiatives share a unified vision of promoting sustainable seafood consumption while bringing unique expertise to the table.
This partnership marks an important step in fostering actionable change across the seafood value chain—from producers and retailers to policymakers and consumers. Together, VeriFish and Mr. GoodFish 3.0 will address the complexities of sustainability in seafood through complementary approaches.

Shared Goals, Unique Contributions
Both projects are driven by a shared mission to:
- Raise awareness about the importance of sustainable seafood consumption.
- Empower stakeholders with reliable, science-based data and tools.
- Inspire changes in behavior across supply chains to prioritize sustainability, health, and biodiversity.
While the objectives align, each project contributes distinct strengths to the collaboration.
VeriFish focuses on:
- Science-Based Indicators: Developing a robust framework of verifiable sustainability indicators to ensure traceable and transparent seafood choices.
- Media Innovation: Creating innovative tools such as apps, flashcards, and educational resources to communicate sustainability effectively.
- Policy Influence: Providing insights and guidelines to support policymakers and industry stakeholders.


Mr. GoodFish 3.0 excels in:
- Practical Engagement: Collaborating with chefs, HoReCa, and consumers to promote seasonal, sustainable seafood.
Educational Outreach: Delivering tools and campaigns designed to make responsible seafood choices accessible and actionable.
Behavioral Change: Encouraging stakeholders to integrate sustainability into everyday practices at all levels of the value chain.
Strength in Collaboration
This partnership leverages the complementary strengths of both projects to create a synergy that enhances their individual and collective impact. By working together, VeriFish and Mr. GoodFish 3.0 aim to:
- Launch co-branded campaigns that highlight the importance of sustainability.
- Share best practices and success stories to inspire action globally.
- Co-develop tools and educational materials that resonate with diverse audiences.
Looking Ahead
As we embark on this collaborative journey, we invite you to join the conversation. What steps do you believe are essential to ensure sustainable seafood practices? Whether you’re a policymaker, an industry stakeholder, or a conscious consumer, your input matters.
Together, VeriFish and Mr. GoodFish 3.0 are committed to turning the tide toward a more sustainable future for our oceans—and we can’t wait to see what we’ll achieve with your support.
Stay tuned for updates as we work hand-in-hand to create lasting impact!
Follow Mr. GoodFish 3.0: https://www.mrgoodfish.com/en/about-the-project/