Seafood sustainability sits at the intersection of policy, markets and consumer trust. According to Pedro Reis Santos, Secretary General of the Market Advisory Council, initiatives like VeriFish play a crucial role in strengthening this intersection.
For civil society organisations, VeriFish helps consumers make informed choices and supports efforts to counter greenwashing. For fishers and aquaculture producers, it provides a way to demonstrate environmental, social and economic sustainability efforts. And for processors and retailers, it offers science-based tools to support responsible sourcing decisions.
By aligning sustainability indicators with EU market requirements and legislation, VeriFish contributes to more transparent, credible and resilient seafood markets across Europe.



