A Journey of Collaboration and Progress
Since its launch in May 2024, the VeriFish project has embarked on an inspiring journey to redefine how we communicate and understand sustainable seafood practices. Starting with the Kick-Off Meeting in Brussels, where partners gathered to align on the project’s vision and goals, we have built a strong foundation for a transformative two-year mission.
The Kick-Off Meeting: Laying the Groundwork
In May, representatives from all project partners convened in Brussels to set the stage for VeriFish. The meeting served as a crucial milestone to establish the roadmap for developing the sustainability indicator framework, communication strategies, and the various media products envisioned. This initial collaboration fueled the momentum that carried us through 2024.

Progressing Through Key Meetings
As the year unfolded, the consortium held pivotal meetings, including the technical workshop in Tromsø hosted by Nofima in September, where the focus was on refining the indicator framework. The collaboration brought together experts in aquaculture, fisheries, and data science to ensure the framework addressed environmental, social, and nutritional dimensions. These discussions also laid the groundwork for innovative tools like the VeriFish mobile app and media products.

(Tromsø, September 2024)
Building the Indicator Framework
A cornerstone of the project, the sustainability indicator framework was drafted this year. By integrating environmental, social, and nutritional dimensions, the framework empowers stakeholders—ranging from producers and retailers to policymakers and consumers—to make informed and responsible seafood choices.
Engaging Media Products
In 2024, we launched the first VeriFish video trailer, a visually compelling introduction to the project’s mission. This marked the beginning of our journey to create impactful media products aimed at increasing awareness and promoting responsible consumption.
Establishing the Community of Practice
Recognizing the importance of collaboration, VeriFish successfully established a Community of Practice. This growing network brings together producers, retailers, policymakers, and consumers to share knowledge, refine tools, and ensure the project’s relevance and impact.
Expanding Our Digital Presence
Our website now features the Interactive Aquafood Insights section, designed to educate and engage users with tools like polls, questionnaires, and accessible resources. This digital platform provides an entry point for stakeholders and consumers to explore sustainable seafood practices.
Collaborations and Industry Engagement
VeriFish has been active in global discussions on sustainable seafood, participating in major events such as:
- The METROFOOD-EPI Open Event in Rome, where we showcased the potential of our indicators to align with sustainable food practices.
- The Catch Welfare Platform Conference, where we collaborated with Nofima to present welfare communication indicators, advancing the dialogue on seafood sustainability.
- Engagements at Conxemar Congress and AQUA2024, connecting with global experts and gathering valuable feedback for our tools.




Looking Ahead to 2025
As we prepare for 2025, VeriFish is poised for even greater achievements. Plans include:
📲 Launching the prototype VeriFish mobile app.
📘 Rolling out multilingual factsheets and engaging media products like children’s recipe books and educational games.
🌍 Expanding the indicator framework to a broader audience, hosting consultations, and enhancing community engagement through our CoP.
From the Kick-Off Meeting to the achievements of 2024, the VeriFish journey has been one of collaboration, innovation, and progress. We are deeply grateful to our partners, stakeholders, and supporters for their contributions and look forward to continuing this transformative work together in 2025.
Together, we are shaping a more transparent and sustainable future for seafood practices.
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