VeriFish Media Products

Welcome!

VeriFish is developing a wide range of communication and outreach materials to help citizens, consumers, retailers, policymakers, and educators better understand and promote sustainable seafood consumption based on verified indicators.

Disclaimer: The media products listed below are currently under development. They will be released progressively as the project advances. Our team and partners are actively working to ensure their quality, accessibility, and usefulness to all stakeholder groups.

What Are VeriFish Media Products?

Our media products translate complex sustainability, nutrition, and provenance data into accessible and engaging formats. Designed through a participatory process involving stakeholders and scientific partners, these products aim to:

  • Promote informed seafood choices.

  • Increase visibility of under-communicated fisheries and aquaculture products.

  • Foster awareness about the environmental and socio-economic dimensions of seafood.

What We Are Creating

The VeriFish App is a cross-platform digital tool that empowers informed seafood choices through data and storytelling. Features include:

  • Consumer Journey: Scan a QR code or search for a species to access factsheets, stock health, fishing method, environmental impacts, and recipes.

  • Producer Profiles: Fishers and farmers can register their catch/farm details, upload media and sustainability credentials, and generate verified factsheets with QR codes.

  • Hybrid Data Model: Combines scientific datasets (GRSF, EuroFIR, FAO) with community-contributed content.

  • Interactive Content: Games for children, posters, and personalised recipe suggestions.

  • Multilingual Design: Supports clean, human-reviewed translations for up to 10 European languages.

  • Available on Android, iOS, and web platforms.

The app is undergoing ongoing testing with a beta version already live, and a full release scheduled ahead of the VeriFish Conference.

VeriFish Factsheets are the core knowledge product of the platform. Built on verified datasets from GRSF, FishBase, EuroFIR, and others, they present standardized, multilingual, and user-friendly profiles for seafood species. Each factsheet includes:

  • General species information (names, image, distribution)

  • Sustainability indicators (stock status, fishing gear, habitat impact)

  • Nutritional profiles (macronutrients, omega-3s, contaminants)

  • Certifications and origin traceability

  • Preparation methods and recipe links

Factsheets are updated via an expert-led backend “VeriFishication” process and made accessible through QR codes and mobile search. Personalised versions are also available for small-scale fishers and aquaculture producers.

The VeriFish Trailer Series is a four-part video campaign designed to bring sustainability to life. Each short trailer focuses on one of the key pillars of the VeriFish indicator framework:

  1. Environmental Impacts

  2. Socio-Economic Aspects

  3. Nutrition and Health

  4. Traceability and Provenance

The series follows a narrative structure, connecting the videos into a cohesive journey and emphasizing the complexity of responsible seafood choices. The videos are:

  • Optimized for YouTube, LinkedIn, and Instagram

  • Subtitled in multiple languages

  • Structured to resonate with both expert audiences and the general public

Additional teaser reels and influencer collaborations will further promote the series via SoMe campaigns.

The Children & Citizens Media products are designed to foster ocean literacy and sustainable seafood habits among younger audiences and families. Developed with input from educators and communication experts, these resources transform complex seafood sustainability issues into playful, educational formats. They include:

  • “Fishy Businesses / Overfished!” Card Game: A fast-paced card game inspired by Exploding Kittens, playable offline and online. Features 56 cards (action, hazard, species) built around VeriFish indicators. Available in 7 languages as printable PDFs and adaptable for digital play.

  • Environmental Impact Poster: A vivid infographic poster comparing gear types (trawl, lines, nets) and their ecological impact, drawing from Tier 1 data and VeriFish indicators.

  • Map Puzzle of Global Fisheries: Interactive puzzles (digital and print) connecting seafood to FAO catch areas and regional sustainability.

  • Seasonal Fish Calendar: Communicates species selection and sustainability messages through a playful, month-by-month visual tool.

All media are freely available under CC BY license via the VeriFish website and mobile app. A “white label” version is available for schools and educational bodies to customize with their own branding.

The VeriFish Children’s Recipe Book promotes healthy, sustainable seafood consumption among children and families. Developed in collaboration with nutritionists and culinary educators, the eBook:

  • Features 13 seafood species chosen for their sustainability and health benefits (e.g., shrimp, sardine, trout).

  • Combines simple, family-friendly recipes with educational content including sustainability tips, nutritional facts, and cultural food stories.

  • Uses age-appropriate language and storytelling elements to engage young readers.

  • Is linked to other media products and integrated into the VeriFish app for expanded access.

  • Includes feedback loops from pilot testing with families and educators to ensure relevance and usability.

Available as an interactive digital resource and printable download, the book will also support campaign tie-ins and classroom use.

🎴 Overfished! – The Card Game by VeriFish

“Overfished!” is a fun and educational card game created by VeriFish to promote ocean literacy and responsible seafood choices in a playful way.

With comic-style illustrations and easy-to-learn gameplay, players explore the sustainability of real marine species and learn how fishing practices impact our oceans. The game uses infographic-style design to highlight key sustainability indicators, helping players understand what makes a fishery more (or less) sustainable.

Perfect for:

  • Classrooms & school projects

  • Aquariums & visitor centres

  • Public engagement events & outreach programmes

🎯 What’s in the Box?

The game includes 56 playing cards, divided into:

  • 20 Species Cards
    🦪4 Mussels
    🐟 4 Skipjack
    🐠 4 Sardines
    🐡 4 Plaice
    🦐 4 Northern Prawn

  • 32 Action Cards
    💥 4 Attack
    🧯 6 Defuse
    🎁 4 Favour
    🔮 5 Alter the Future
    🔄 4 Shuffle
    ⏩ 4 Skip
    ✋ 5 Nope

  • 4 Fishbone Cards

🧠 Why It Matters

“Overfished!” encourages kids and families to think critically about where their seafood comes from—and why that matters. It’s a great tool for building awareness around the environmental, social, and nutritional dimensions of seafood sustainability.

Available in 7 languages
Downloadable as a free printable PDF
Also available via the VeriFish app

Are you interested?

Contact us for your own Overfished hard copy. (subject: Card Game)

David Bassett

Employed by EATiP since 2017, David is responsible for the day-to-day management and direction of this European wide multi-actor ETP. 

Working in the aquaculture industry since 2005, including a decade as the executive of a UK producer association, he has been active in numerous projects from the sixth Framework Programme. Among other roles, David has served as a director of the Scottish Aquaculture Research Forum and served on the Technical Advisory Group of the Aquaculture Stewardship Council (ASC TAG) alongside being invited as a guest lecturer at the Institute of Aquaculture, University of Stirling (UK).  

In addition to working on multiple Horizon Europe projects David is one of the Technical Experts assisting with the implementation of the EU Aquaculture Assistance Mechanism in addition to chairing the research focus group of the Aquaculture Advisory Council (AAC) and sitting on the Standing Committee on Agricultural Research – Fish Committee (SCAR-Fish). 

For further information on EATiP please see www.eatip.eu 

Paul Bulcock

Paul Bulcock is responsible for developing and maintaining aquaculture information in SFP’s systems (e.g., FishSource, AIP Directory, Metrics). He also supports development and implementation of aquaculture strategy through research and analysis.

Paul has extensive program support and aquaculture research experience (particularly in Southeast Asia), having worked for the Network of Aquaculture Centers in Asia-Pacific (NACA) and DFID’s Aquaculture and Fish Genetics Research Programme (AFGRP) at the Institute of Aquaculture, in Stirling, UK. He has an MSc in aquaculture from the University of Stirling and a BSc in marine and fisheries zoology from the University of Aberdeen.

Paul is based in the UK, in Glasgow, Scotland.

Fabio Grati

A fishery biologist presently employed at the National Research Council, Institute for Marine Biological Resources and Biotechnology (Ancona, Italy), he brings to the table more than thirty years of expertise in marine environmental conservation and sustainable resource management. Over the course of his career, he has overseen and participated in numerous international projects focused on understanding and mitigating anthropic impacts on marine ecosystems. Since 2019, he holds a membership in the Scientific, Technical and Economic Committee for Fisheries (STECF) under the European Commission. Within this role, he has chaired two STECF Expert Working Groups (EWG 22-12 and EWG 23-18), where he led efforts to establish scientifically robust yet accessible criteria and indicators for assessing the sustainability of fisheries products.

Andrea Fabris

Andrea Fabris born 11.08.1968, Italian, has a Veterinary Medicine full graduation achieved at the University of Parma. He has also a Specialization in “Farming, Hygiene, Pathology of Aquatic Species and Control of Derivative Products ” achieved at Udine University and a Specialization in “Animal Feeding” obtained at Bologna University.

Actually (from May 2016) he is Director of Associazione Piscicoltori Italiani (API – Italian Fish Farmers Association). At National level behalf of API he is member of some working groups at the General Direction for Fisheries and Aquaculture of Italian Ministry of Agriculture and Italian Ministry of Health regarding aquaculture EU rules and their implementation at national and regional level, and member of Exotic Species Aquaculture Committee – Italian Ministry of Agriculture. Lecturer on in training /courses organized by Ministry of Health, Universities and Local Veterinary Authorities; member of Board of Directors of SIPI (Italian Society of Fish Pathology).

He is also involved at international level with the Federation of European Aquaculture Producers (FEAP) as Chairman of FEAP Fish Health and Welfare Commission. Andrea is part of the FVE (Federation of Veterinarians Europe) Aquaculture Working Group, and of FishMedPlus Coalition, and from the beginning member of Aquaculture Advisory Council (AAC) where is actually Chair of WG1 – Finfish.

He published as an author or co-author about 30 articles on international and national scientific journals concerning Fish pathology and Aquaculture and more than 60 issues on divulgative (fishermen and aquaculture producers associations) publications

Anne Marie Cooper

Anne shapes global sustainable fisheries and aquaculture policies through her work at the science-policy interface. Driven by a commitment to improving human lives and aquatic ecosystems, she serves as the Professional Officer for Fisheries and Aquaculture Advice at the International Council for the Exploration of the Sea (ICES) in Copenhagen, Denmark. Anne leads ICES’ efforts in developing and applying methods to provide scientific advice on data-limited fish and shellfish stocks in the Northeast Atlantic, covering over 60% of ICES stocks. She also heads the development of ICES’
advisory framework for sustainable aquaculture. Before joining ICES, Anne advised on national fisheries, aquaculture, climate, and marine science policy in the US Senate, House of Representatives, and NOAA. She holds a Ph.D. in Conservation Biology and Development Studies and Social Change Theory and an M.Sc. in Fisheries Science from the University of Minnesota.

Pedro Reis Santos

Pedro Reis Santos is Secretary General of the Market Advisory Council (MAC), a stakeholder-led advisory body to the European Commission and to the Member States on matters relevant for the EU market of fishery and aquaculture products, as foreseen by the Common Fisheries Policy Regulation.

Before his appointment, in July 2019, as Secretary General, Mr Reis Santos worked as a consultant for a Brussels-based business intelligence service monitoring EU developments on fisheries, agriculture, food, animal welfare, alcohol and tobacco policy. Prior to that, he was a trainee at the Fisheries Unit of the Council of the European Union and a trainee at the Control Unit of the Portuguese Fisheries Authority.

Mr Reis Santos holds a Bachelor’s degree in Law and a Master’s degree in International Law and International Relations from the University of Lisbon with a thesis titled “Marine Protected Areas beyond National Jurisdiction”. Besides his first language, Portuguese, he speaks English and Spanish

Irene Kranendonk

Irene Kranendonk is the Impact Manager at Fish Tales and a board member of the Fish Tales Foundation. Her work focuses on developing and guiding Fish Tales’ sourcing criteria including management of the environmental and social certification schemes. With the Fish Tales Foundation and local partner organizations, she drives social and environmental improvements in small scale fisheries. Irene holds a master’s degree from Wageningen University in Aquaculture and Marine Resource Management and is specialized in the field of fisheries ecology. In a previous role, Irene was sustainable seafood assessor for the Dutch seafood rating scheme the VISwijzer.