Welcome!
VeriFish is developing a wide range of communication and outreach materials to help citizens, consumers, retailers, policymakers, and educators better understand and promote sustainable seafood consumption based on verified indicators.
Disclaimer: The media products listed below are currently under development. They will be released progressively as the project advances. Our team and partners are actively working to ensure their quality, accessibility, and usefulness to all stakeholder groups.
What Are VeriFish Media Products?
Our media products translate complex sustainability, nutrition, and provenance data into accessible and engaging formats. Designed through a participatory process involving stakeholders and scientific partners, these products aim to:
Promote informed seafood choices.
Increase visibility of under-communicated fisheries and aquaculture products.
Foster awareness about the environmental and socio-economic dimensions of seafood.
What We Are Creating
The VeriFish App is a cross-platform digital tool that empowers informed seafood choices through data and storytelling. Features include:
Consumer Journey: Scan a QR code or search for a species to access factsheets, stock health, fishing method, environmental impacts, and recipes.
Producer Profiles: Fishers and farmers can register their catch/farm details, upload media and sustainability credentials, and generate verified factsheets with QR codes.
Hybrid Data Model: Combines scientific datasets (GRSF, EuroFIR, FAO) with community-contributed content.
Interactive Content: Games for children, posters, and personalised recipe suggestions.
Multilingual Design: Supports clean, human-reviewed translations for up to 10 European languages.
Available on Android, iOS, and web platforms.
The app is undergoing ongoing testing with a beta version already live, and a full release scheduled ahead of the VeriFish Conference.
VeriFish Factsheets are the core knowledge product of the platform. Built on verified datasets from GRSF, FishBase, EuroFIR, and others, they present standardized, multilingual, and user-friendly profiles for seafood species. Each factsheet includes:
General species information (names, image, distribution)
Sustainability indicators (stock status, fishing gear, habitat impact)
Nutritional profiles (macronutrients, omega-3s, contaminants)
Certifications and origin traceability
Preparation methods and recipe links
Factsheets are updated via an expert-led backend “VeriFishication” process and made accessible through QR codes and mobile search. Personalised versions are also available for small-scale fishers and aquaculture producers.
The VeriFish Trailer Series is a four-part video campaign designed to bring sustainability to life. Each short trailer focuses on one of the key pillars of the VeriFish indicator framework:
Environmental Impacts
Socio-Economic Aspects
Nutrition and Health
Traceability and Provenance
The series follows a narrative structure, connecting the videos into a cohesive journey and emphasizing the complexity of responsible seafood choices. The videos are:
Optimized for YouTube, LinkedIn, and Instagram
Subtitled in multiple languages
Structured to resonate with both expert audiences and the general public
Additional teaser reels and influencer collaborations will further promote the series via SoMe campaigns.
The Children & Citizens Media products are designed to foster ocean literacy and sustainable seafood habits among younger audiences and families. Developed with input from educators and communication experts, these resources transform complex seafood sustainability issues into playful, educational formats. They include:
“Fishy Businesses / Overfished!” Card Game: A fast-paced card game inspired by Exploding Kittens, playable offline and online. Features 56 cards (action, hazard, species) built around VeriFish indicators. Available in 7 languages as printable PDFs and adaptable for digital play.
Environmental Impact Poster: A vivid infographic poster comparing gear types (trawl, lines, nets) and their ecological impact, drawing from Tier 1 data and VeriFish indicators.
Map Puzzle of Global Fisheries: Interactive puzzles (digital and print) connecting seafood to FAO catch areas and regional sustainability.
Seasonal Fish Calendar: Communicates species selection and sustainability messages through a playful, month-by-month visual tool.
All media are freely available under CC BY license via the VeriFish website and mobile app. A “white label” version is available for schools and educational bodies to customize with their own branding.
The VeriFish Children’s Recipe Book promotes healthy, sustainable seafood consumption among children and families. Developed in collaboration with nutritionists and culinary educators, the eBook:
Features 13 seafood species chosen for their sustainability and health benefits (e.g., shrimp, sardine, trout).
Combines simple, family-friendly recipes with educational content including sustainability tips, nutritional facts, and cultural food stories.
Uses age-appropriate language and storytelling elements to engage young readers.
Is linked to other media products and integrated into the VeriFish app for expanded access.
Includes feedback loops from pilot testing with families and educators to ensure relevance and usability.
Available as an interactive digital resource and printable download, the book will also support campaign tie-ins and classroom use.
🎴 Overfished! – The Card Game by VeriFish

“Overfished!” is a fun and educational card game created by VeriFish to promote ocean literacy and responsible seafood choices in a playful way.
With comic-style illustrations and easy-to-learn gameplay, players explore the sustainability of real marine species and learn how fishing practices impact our oceans. The game uses infographic-style design to highlight key sustainability indicators, helping players understand what makes a fishery more (or less) sustainable.
Perfect for:
Classrooms & school projects
Aquariums & visitor centres
Public engagement events & outreach programmes
🎯 What’s in the Box?
The game includes 56 playing cards, divided into:
20 Species Cards
🦪4 Mussels
🐟 4 Skipjack
🐠 4 Sardines
🐡 4 Plaice
🦐 4 Northern Prawn32 Action Cards
💥 4 Attack
🧯 6 Defuse
🎁 4 Favour
🔮 5 Alter the Future
🔄 4 Shuffle
⏩ 4 Skip
✋ 5 Nope4 Fishbone Cards



🧠 Why It Matters
“Overfished!” encourages kids and families to think critically about where their seafood comes from—and why that matters. It’s a great tool for building awareness around the environmental, social, and nutritional dimensions of seafood sustainability.
Available in 7 languages
Downloadable as a free printable PDF
Also available via the VeriFish app